01.09.10 Digital Printing is for Everyone
When Labelworx first entered the digital printing arena (2005), we felt that it represented the best platform for the future. In 2010, we know that it represents the best platform for now.
Digital printing offers its customers a number of great benefits:
- No plate charges
- Very short setup times
- Low cost for short and medium press runs
- Reduction in inventory
- GREAT QUALITY
If you buy labels, you should be working with a digital label supplier. We will be happy to explain the benefits that digital printing can offer you.
01.06.10 Labelworx / Herma set USA Sales Record
2009 ended with a flurry of activity for the Labelworx machinery group. In a slow economic year, Labelworx was able to increase its machinery sales by better than 40%. This increase established Labelworx as the #1 distributor of Herma labeling equipment in the United States. Most importantly, it validated our move to work with Herma, a German manufacturer of high-quality labeling heads and automated systems.
In 2005, Labelworx was distributing equipment for a well-established manufacturer that had maintained a high-profile presence in the U.S. market for many years. The distributorship was profitable, but the product line was stale and the future did not look promising. We decided that it was time to investigate new opportunities. Were we really representing the best machinery available or had our product line slipped to a place best described as "mediocre?"
At that point, we had to make a decision. Should we leave the stability of representing an established line to represent a superior technology not yet introduced to the U.S.? It was not an easy choice. In the end, we chose to represent Herma, a German manufacturer with a very large international presence, but with very little business history in the U.S.
There was training in Germany. Trade show expenses. The printing of promotional literature. The cost to revise the website. The cost of leaving all of our existing parts and service business behind. But the most difficult obstacle was promoting a product that none of our customers had worked with in the past.
It took some time, but after three years our customers now know why Herma sells more labeling heads wordwide than any of its competitors. The product is, quite simply, the best on the market. We are thrilled to represent the Herma line of superior labeling products and our customers enjoy working with the world's most advanced technology.
Our Sales Manager, Jim Stiles, has developed the Herma business through his technical knowledge and committment to his customers and their needs. Jim has worked in the industry for many years, but he had never had the opportunity to work with a labeling head that was at the top of the technology class.
04.13.09 Labelworx launches our new website!
Great News!
It was a long time coming but here we are, able to better communicate with our customers and the rest of the world. We welcome feedback on this transition and hope to serve you now and into the future.
The Labelworx team